Optimad brings accountability to the forefront of online and mobile media. In a world where a CPM is the standard, we stand for better. We believe in only executing against guaranteed actions.
The Optimad Team consists of thought leaders from a group of proven entrepreneurs, technology professionals, statisticians, media executives, agency leadership and top CPG companies. Together we are challenging and changing the way the world looks at strategy and execution of media.
Kevin Weisberg is a leader in marketing and media helping to bring cohesive and valuable message to shoppers in the digital space. In his role as Chief Executive Officer of Optimad, he is responsible for disrupting the extremely inefficient and non-cost effective world in which media is sold and executed today. Previous to Optimad, Kevin was CMO of Lunchbox, a digital shopper marketing agency which became part of JWT. Having spent the last 18+ years in the agency world, corporate brand management, sales, digital media & shopper marketing, Kevin brings a complete 360 view of what it takes to increase sales both through e-commerce and brick & mortar locations. In his relatively sparse free time, Kevin enjoys training in Brazilian Jiu Jitsu, Kickboxing and coaching sports for his 12 year old son and 10 year old daughter.
Lou brings 15 years of experience across CPG marketing, sales and management consulting. He has spent the last 6 years focusing mostly on shopper marketing and digital strategy for global brands such as Dove, Lipton, Evian, Dannon, Axe and others. He also has broad experience leading marketing relationships across various retailers ranging from Amazon.com to Costco to Albertsons/Safeway. Lou also enjoys spending time serving as an advisor and mentor for early stage startups.
With over 17 years of design, development and online marketing experience with SMBs to Fortune 100 companies, Michael leads the way for Optimad's breathtakingly fast innovation pipeline through his vast knowledge of ad-tech, tracking, analytics, media buying and optimization.
Optimad delivers our campaigns better than anyone else. From managing assets to matching us with the best channels to achieve what metric we are looking for, we are very impressed Alex Gold - GetWeeved.
“SURGE” is the best way to create interactive engagements for your marketing campaign . We use the most optimized mix of partners to reach your target audience and drive them to a branded destination. Common uses: General brand awareness, Informational / Educational materials, consumer promotions, shopper marketing programs and anything else that requires targeted eyeballs.
"WATCH" is our non-incentivized solution to drive views to your video Content. Compatible across all platforms (e.g. YouTube, Vimeo, hosted, etc). Drive MILLIONS of views to launch your campaign with a blast!Common uses: Promote Content, Product Demos, Webisodes, Recipe Videos, Movie Trailers, and more!
“CAPTIVATE” is a platform for delivering action-based engagements. Designed for the campaigns that require specific actions to be taken in order to hit your KPI’s. Common uses: App Installs, Sweepstakes Entries, Coupon Downloads, Loyalty Program Signups.
“INSPIRE” is a platform for delivering very detailed and in-depth types of actions that result in a preliminary opt-in from consumers. Designed for the campaigns that require multiple and often time-consuming actions to drive high-value sale proposition.Common uses: Sign-up for a service, Building custom vehicles online, movie or game preorders, University interest lists.